Client
Union
Overview
Union, a company specializing in data solutions for bars and restaurants to track their business performance, sought to enhance its offerings by introducing expanded reporting features. This initiative was driven by a growing and long-standing demand from customers who sought more robust and actionable insights.
Client
Union
Industry
Beverage
Service
UI / UX Design
Interaction Design
UX Research
Duration
6 Weeks
Solution
Union’s customers requested new reporting features to be integrated into the existing manager reports portal. However, due to the technical complexity of the data involved, adding these reports would require the creation of numerous new report instances, potentially increasing backend bloat. To address this, a simple, user-friendly solution needed to be developed, allowing users to easily access these reports while safeguarding the integrity of the system architecture.
The Result
The solution we delivered fully addressed the customer’s needs by providing a streamlined, intuitive interface that simplified complex tasks. By carefully analyzing pain points and understanding user behavior, we created a system that not only met immediate functional requirements but also enhanced the overall user experience. Customers now have access to a more efficient, user-friendly platform that empowers them to achieve their goals with greater ease and confidence, while also supporting future scalability. This solution not only solved existing challenges but also set the stage for continued growth and innovation.
User Impact
The new navigation system performed exceptionally well in user testing, significantly reducing the time required to complete reporting tasks. Additionally, it provided access to highly requested reports that were previously unavailable, addressing key user needs and enhancing overall satisfaction with the platform. This improvement not only streamlined workflows but also empowered users with more comprehensive insights, further elevating their experience.
Interaction Design
The changes to the navigation structure were designed with careful consideration to preserve the familiar layout that users had grown accustomed to, minimizing cognitive load and ensuring a smooth transition. At the same time, updates were made to accommodate the selection of new parameters, enabling users to access previously unavailable reports. This thoughtful balance allowed for the introduction of new functionality without overwhelming users, maintaining continuity in their workflow while providing them with enhanced capabilities to meet their evolving needs.
