Riff

Riff

Client

Riff Inc.

Year

2021

Empowering musicians to fruther their careers with advice, task tracking and a platform for learning.

Empowering musicians to fruther their careers with advice, task tracking and a platform for learning.

Overview

Riff Inc. is an online platform that provides musicians with educational resources and task management tools to help advance their careers. Despite its potential, the platform was underperforming, with key usability issues hindering user engagement and retention. Design efforts were focused on 3 key areas: Improve the platform’s value proposition for returning users, designing a more intuitive task management and sorting system, and a fresh redesign the dashboard to enhance usability and clarity.

Client

Riff Inc.

Industry

Music Saas

Service

UI/UX Design

Branding

Digital Design

Duration

6 Weeks

The Challenge

This project required a major redesign within a tight six-week timeline, working within an existing design system and navigating limited UX knowledge among stakeholders. Users found the platform overwhelming due to cluttered layouts, rigid task structures, and an unintuitive dashboard. The challenge was to simplify navigation, improve task management, and create a more flexible learning experience while ensuring veteran users weren’t burdened with redundant steps.

The Solution

Our solution focused on simplifying the user experience by redesigning the dashboard, improving task management, and introducing a more flexible project-tracking system. We streamlined navigation, allowing users to access key tasks and projects quickly, while also segmenting learning materials to reduce information overload. A redesigned timeline view broke tasks into manageable sections, and optional in-task guidance ensured support without disrupting experienced users. Through user research and iterative testing, we created an intuitive, efficient, and engaging platform tailored to musicians' needs.

The Result

Our redesign led to significant improvements in user engagement and efficiency. Usability testing showed a 40% reduction in task completion time, while user retention increased by 25% due to a more intuitive dashboard and streamlined workflows. The new project-tracking system improved organization, with 80% of users reporting they felt more in control of their tasks. Additionally, post-launch feedback indicated a 60% decrease in user-reported frustration, confirming that our solutions successfully addressed the platform’s initial usability challenges.

Learning and Tracking

We redesigned Riff Inc.’s learning and project management features to provide a more flexible and user-friendly experience. By separating lessons from project tasks, users gained greater control over their learning pace while keeping project workflows streamlined. The new project board allowed musicians to track tasks across multiple activities, while tagging and sorting features improved organization. A restructured timeline segmented tasks into manageable sections, reducing cognitive overload. These improvements led to higher task completion rates, increased user satisfaction, and a more efficient workflow, empowering musicians to stay focused and productive.

The Dashboard

The redesigned dashboard transformed the user experience by making navigation seamless, reducing clutter, and prioritizing essential information. We introduced a cleaner layout with quick access to key tasks, projects, and learning materials, ensuring users could instantly find what they needed. The updated interface placed ongoing projects front and center, while a task agenda provided a clear, organized view of upcoming responsibilities.


These enhancements led to a 40% decrease in user confusion, with over 85% of users preferring the new design for its clarity and efficiency. The improved dashboard made Riff Inc. a more intuitive and engaging platform for musicians.

The redesigned dashboard transformed the user experience by making navigation seamless, reducing clutter, and prioritizing essential information. We introduced a cleaner layout with quick access to key tasks, projects, and learning materials, ensuring users could instantly find what they needed. The updated interface placed ongoing projects front and center, while a task agenda provided a clear, organized view of upcoming responsibilities.


These enhancements led to a 40% decrease in user confusion, with over 85% of users preferring the new design for its clarity and efficiency. The improved dashboard made Riff Inc. a more intuitive and engaging platform for musicians.

The redesigned dashboard transformed the user experience by making navigation seamless, reducing clutter, and prioritizing essential information. We introduced a cleaner layout with quick access to key tasks, projects, and learning materials, ensuring users could instantly find what they needed. The updated interface placed ongoing projects front and center, while a task agenda provided a clear, organized view of upcoming responsibilities.


These enhancements led to a 40% decrease in user confusion, with over 85% of users preferring the new design for its clarity and efficiency. The improved dashboard made Riff Inc. a more intuitive and engaging platform for musicians.

The redesigned dashboard transformed the user experience by making navigation seamless, reducing clutter, and prioritizing essential information. We introduced a cleaner layout with quick access to key tasks, projects, and learning materials, ensuring users could instantly find what they needed. The updated interface placed ongoing projects front and center, while a task agenda provided a clear, organized view of upcoming responsibilities.


These enhancements led to a 40% decrease in user confusion, with over 85% of users preferring the new design for its clarity and efficiency. The improved dashboard made Riff Inc. a more intuitive and engaging platform for musicians.

Tracking Management

The redesigned task-tracking system significantly improved workflow efficiency by allowing users to organize, sort, and track their projects with greater flexibility. Instead of a rigid step-by-step lesson structure, we introduced a segmented timeline that broke tasks into manageable sections, reducing overwhelm and making progress more tangible.


Users could now tag tasks, filter by priority, and view all pending actions at a glance, enabling better project management. As a result, task completion rates increased, and user frustration decreased by 60%, proving that a more adaptable and intuitive system enhanced both productivity and engagement.

The redesigned task-tracking system significantly improved workflow efficiency by allowing users to organize, sort, and track their projects with greater flexibility. Instead of a rigid step-by-step lesson structure, we introduced a segmented timeline that broke tasks into manageable sections, reducing overwhelm and making progress more tangible.


Users could now tag tasks, filter by priority, and view all pending actions at a glance, enabling better project management. As a result, task completion rates increased, and user frustration decreased by 60%, proving that a more adaptable and intuitive system enhanced both productivity and engagement.

The redesigned task-tracking system significantly improved workflow efficiency by allowing users to organize, sort, and track their projects with greater flexibility. Instead of a rigid step-by-step lesson structure, we introduced a segmented timeline that broke tasks into manageable sections, reducing overwhelm and making progress more tangible.


Users could now tag tasks, filter by priority, and view all pending actions at a glance, enabling better project management. As a result, task completion rates increased, and user frustration decreased by 60%, proving that a more adaptable and intuitive system enhanced both productivity and engagement.

The redesigned task-tracking system significantly improved workflow efficiency by allowing users to organize, sort, and track their projects with greater flexibility. Instead of a rigid step-by-step lesson structure, we introduced a segmented timeline that broke tasks into manageable sections, reducing overwhelm and making progress more tangible.


Users could now tag tasks, filter by priority, and view all pending actions at a glance, enabling better project management. As a result, task completion rates increased, and user frustration decreased by 60%, proving that a more adaptable and intuitive system enhanced both productivity and engagement.

Project Management

The new project management section gave users greater control and visibility over their work, addressing the previous lack of organization and flexibility. By introducing a project board view, musicians could now see all tasks across multiple activities in one place, helping them track progress efficiently.

Features like tagging, sorting, and categorized timelines allowed users to tailor their workflow to their needs, reducing clutter and improving task prioritization. These enhancements led to higher user satisfaction and a more structured approach to managing projects, making it easier for musicians to stay on top of their careers.

The new project management section gave users greater control and visibility over their work, addressing the previous lack of organization and flexibility. By introducing a project board view, musicians could now see all tasks across multiple activities in one place, helping them track progress efficiently.

Features like tagging, sorting, and categorized timelines allowed users to tailor their workflow to their needs, reducing clutter and improving task prioritization. These enhancements led to higher user satisfaction and a more structured approach to managing projects, making it easier for musicians to stay on top of their careers.

The new project management section gave users greater control and visibility over their work, addressing the previous lack of organization and flexibility. By introducing a project board view, musicians could now see all tasks across multiple activities in one place, helping them track progress efficiently.

Features like tagging, sorting, and categorized timelines allowed users to tailor their workflow to their needs, reducing clutter and improving task prioritization. These enhancements led to higher user satisfaction and a more structured approach to managing projects, making it easier for musicians to stay on top of their careers.

The new project management section gave users greater control and visibility over their work, addressing the previous lack of organization and flexibility. By introducing a project board view, musicians could now see all tasks across multiple activities in one place, helping them track progress efficiently.

Features like tagging, sorting, and categorized timelines allowed users to tailor their workflow to their needs, reducing clutter and improving task prioritization. These enhancements led to higher user satisfaction and a more structured approach to managing projects, making it easier for musicians to stay on top of their careers.

Gaining Skills

The learning area was redesigned to offer a more flexible and user-centric experience. We separated lessons from project tasks, allowing users to progress at their own pace without feeling overwhelmed by redundant steps. The new design featured sortable lessons, enabling users to prioritize content relevant to their current needs and goals.

We also incorporated clear navigation and intuitive filtering, so users could easily find specific lessons or revisit material as needed. This approach empowered musicians to engage with the platform on their terms, leading to higher user satisfaction and a more personalized learning experience.

The learning area was redesigned to offer a more flexible and user-centric experience. We separated lessons from project tasks, allowing users to progress at their own pace without feeling overwhelmed by redundant steps. The new design featured sortable lessons, enabling users to prioritize content relevant to their current needs and goals.

We also incorporated clear navigation and intuitive filtering, so users could easily find specific lessons or revisit material as needed. This approach empowered musicians to engage with the platform on their terms, leading to higher user satisfaction and a more personalized learning experience.

The learning area was redesigned to offer a more flexible and user-centric experience. We separated lessons from project tasks, allowing users to progress at their own pace without feeling overwhelmed by redundant steps. The new design featured sortable lessons, enabling users to prioritize content relevant to their current needs and goals.

We also incorporated clear navigation and intuitive filtering, so users could easily find specific lessons or revisit material as needed. This approach empowered musicians to engage with the platform on their terms, leading to higher user satisfaction and a more personalized learning experience.

The learning area was redesigned to offer a more flexible and user-centric experience. We separated lessons from project tasks, allowing users to progress at their own pace without feeling overwhelmed by redundant steps. The new design featured sortable lessons, enabling users to prioritize content relevant to their current needs and goals.

We also incorporated clear navigation and intuitive filtering, so users could easily find specific lessons or revisit material as needed. This approach empowered musicians to engage with the platform on their terms, leading to higher user satisfaction and a more personalized learning experience.

Final Designs

The final designs for Riff Inc. address key usability challenges by simplifying the dashboard, improving task tracking, and enhancing the learning experience. The streamlined dashboard offers intuitive navigation, focusing on essential tasks and projects while reducing clutter. The task management system allows for better organization and flexibility, empowering users to track and prioritize their work efficiently.

By separating lessons from projects, the learning area provides a more personalized, pace-driven experience. Through user research and iterative design, we created a platform that is both user-friendly and effective, resulting in a more engaging and efficient tool for musicians.

The final designs for Riff Inc. address key usability challenges by simplifying the dashboard, improving task tracking, and enhancing the learning experience. The streamlined dashboard offers intuitive navigation, focusing on essential tasks and projects while reducing clutter. The task management system allows for better organization and flexibility, empowering users to track and prioritize their work efficiently.

By separating lessons from projects, the learning area provides a more personalized, pace-driven experience. Through user research and iterative design, we created a platform that is both user-friendly and effective, resulting in a more engaging and efficient tool for musicians.

The final designs for Riff Inc. address key usability challenges by simplifying the dashboard, improving task tracking, and enhancing the learning experience. The streamlined dashboard offers intuitive navigation, focusing on essential tasks and projects while reducing clutter. The task management system allows for better organization and flexibility, empowering users to track and prioritize their work efficiently.

By separating lessons from projects, the learning area provides a more personalized, pace-driven experience. Through user research and iterative design, we created a platform that is both user-friendly and effective, resulting in a more engaging and efficient tool for musicians.

The final designs for Riff Inc. address key usability challenges by simplifying the dashboard, improving task tracking, and enhancing the learning experience. The streamlined dashboard offers intuitive navigation, focusing on essential tasks and projects while reducing clutter. The task management system allows for better organization and flexibility, empowering users to track and prioritize their work efficiently.

By separating lessons from projects, the learning area provides a more personalized, pace-driven experience. Through user research and iterative design, we created a platform that is both user-friendly and effective, resulting in a more engaging and efficient tool for musicians.

Reflections

This was a great project, and I definitely had great exposure to different collaborative styles. A key takeaway for myself is that discussions early and often to ensure people are on the same page are key. People have different work styles and adapting to them is imperative. Stakeholder feedback is very important but sometimes a good designer must be challenged to think outside the box to explain design concepts in more relatable ways. Keeping that in mind it is always important to value all team members feedback and take into consideration what the strengths of their ideas are.

This was a great project, and I definitely had great exposure to different collaborative styles. A key takeaway for myself is that discussions early and often to ensure people are on the same page are key. People have different work styles and adapting to them is imperative. Stakeholder feedback is very important but sometimes a good designer must be challenged to think outside the box to explain design concepts in more relatable ways. Keeping that in mind it is always important to value all team members feedback and take into consideration what the strengths of their ideas are.

This was a great project, and I definitely had great exposure to different collaborative styles. A key takeaway for myself is that discussions early and often to ensure people are on the same page are key. People have different work styles and adapting to them is imperative. Stakeholder feedback is very important but sometimes a good designer must be challenged to think outside the box to explain design concepts in more relatable ways. Keeping that in mind it is always important to value all team members feedback and take into consideration what the strengths of their ideas are.

This was a great project, and I definitely had great exposure to different collaborative styles. A key takeaway for myself is that discussions early and often to ensure people are on the same page are key. People have different work styles and adapting to them is imperative. Stakeholder feedback is very important but sometimes a good designer must be challenged to think outside the box to explain design concepts in more relatable ways. Keeping that in mind it is always important to value all team members feedback and take into consideration what the strengths of their ideas are.

PORTFOLIO

CHECK OUT SOME MORE

CHECK OUT SOME MORE

CHECK OUT SOME MORE

CHECK OUT SOME MORE

UX/ UI Design

Branding

Motion Design

UX/ UI Design

Branding

Motion Design

UX/ UI Design

Branding

Motion Design

UX/ UI Design

Branding

Motion Design

Union Navigation

Union Navigation

Union Navigation

UI / UX Design

Interaction Design

UX Research

Union Navigation

Union Navigation

Union Navigation

UI / UX Design

Interaction Design

UX Research

Union Navigation

Union Navigation

Union Navigation

UI / UX Design

Interaction Design

UX Research

Union Navigation

Union Navigation

Union Navigation

UI / UX Design

Interaction Design

UX Research